Audience Profiling

age gender 4-6 0% male 49% 7-11 0% female 51% 12-14 0% class 15-24 55% AB 22% 25-34 30% C1 40% 35-44 12% C2 24% 45+  3% DE 14% source: CAVIAR

As I can see from the figures the target audience is age 15-24 males and females with only 2% between them. 
This makes the film extremely successful as it brings in all types of audiences ensuring high viewing figures.
With only 3% of the overall 100% 45+ do not seem to enjoy the horror genre. 
This may be a common recurrence with this age range when watching horror films therefore we have aimed our film at age 25 and below.
As our film is aimed at both genders the audience profile of Paranormal Activity was very useful.
From my own experience of watching the film the sound and music was very effective and so was the home video aspect of the film. These features may have helped contribute to the success of the film therefore we will be including lots of sound and music.